Daryl Fielding

Brand Book

26,40 €
198,91 kn

Daryl Fielding

Brand Book

26,40 €
198,91 kn


Wonderful book which I couldn`t put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.



GODINA IZDANJA
2022
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
144 x 198 mm
BROJ STRANICA
232 stranica
UVEZ
meki uvez
MASA
0.48 kg
BARKOD
9781529420173
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