Greg Hoffman

Emotion by Design

14,49 €
0.0

Greg Hoffman

Emotion by Design

14,49 €
0.0


GODINA IZDANJA
2023
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
127 x 198 mm
BROJ STRANICA
304 stranica
UVEZ
meki uvez
MASA
0.21 kg
BARKOD
9781847943569
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How did Nike go from being a small sneaker brand to the world`s most revered company? Why do its campaigns - from `Just do it` to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

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