Fall In Love With The Problem, Not The Solution

As the cofounder of Waze - the world`s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Validating your idea Raising funding Leadership Hiring and firing Understanding your users Making up-scale decisions Going global Deciding when to sell With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world`s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers` biggest problems and disrupting the inefficient markets that currently serve them.