Marcus Collins

For the Culture

22,45 €
0.0

Marcus Collins

For the Culture

22,45 €
0.0


GODINA IZDANJA
2023
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
152 x 233 mm
BROJ STRANICA
304 stranica
UVEZ
meki uvez
MASA
0.30 kg
BARKOD
9781035020027
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

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