Richard H. Thaler

Nudge

13,14 €
0.0

Richard H. Thaler

Nudge

13,14 €
0.0


GODINA IZDANJA
2009
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
130x200 mm
BROJ STRANICA
320 stranica
UVEZ
meki uvez
MASA
0.24 kg
BARKOD
9780141040011
Share:

THE HUGELY INFLUENTIAL INTERNATIONAL BESTSELLERFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-makingNudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children`s health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.`How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyone who wants to see both our minds and our society working better` Daniel Kahneman, author of Thinking, Fast and Slow`I love this book. It is one of the few books I`ve read recently that fundamentally changes the way I think about the world` Steven D. Levitt, co-author of Freakonomics 

Za ovaj proizvod ne postoje recenzije.

Ostavite recenziju:



Možda bi Vas moglo zanimati

Knjiga Nerazumno ponašanje autora Richard H. Thaler izdana 2020 kao meki uvez dostupna u Knjižari Znanje.

Richard H. Thaler

Nerazumno ponašanje

26,41 €

Knjiga Misbehaving autora Richard H. Thaler izdana 2016 kao meki uvez dostupna u Knjižari Znanje.

Richard H. Thaler

Misbehaving

14,49 €

Knjiga Hidden Globe autora Atossa Araxia Abraha izdana 2024 kao meki dostupna u Knjižari Znanje.

Atossa Araxia Abraha

Hidden Globe

22,45 €

Knjiga Fund autora Rob Copeland izdana 2024 kao meki dostupna u Knjižari Znanje.

Rob Copeland

Fund

14,49 €