David Ogilvy

Ogilvy on Advertising

17,15 €
0.0

David Ogilvy

Ogilvy on Advertising

17,15 €
0.0


GODINA IZDANJA
2023
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
129 x 198 mm
BROJ STRANICA
288 stranica
UVEZ
meki uvez
MASA
0.30 kg
BARKOD
9781802794960
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The most sought-after wizard in the advertising business.` Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn`t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy`s final word on what you`re doing wrong in any pitch and how you can finally fix it.

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