Shortcut Your Startup

An indispensable guide to starting your business from scratch _____________ Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they`ve seen what makes some businesses thrive - and some fail. Now, they draw on what they`ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success. Praise for Shortcut Your Startup `Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.` Arianna Huffington `Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.` Tony Robbins `Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn`t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.` Sophia Amurosu, author of #GIRLBOSS `In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they`ve learned through their vast network.` Keith Ferrazzi, author of Never Eat Alone