Nicklas Brendborg

Super Stimulated

22,45 €
0.0

Nicklas Brendborg

Super Stimulated

22,45 €
0.0


GODINA IZDANJA
2025
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
152 x 234 mm
BROJ STRANICA
304 stranica
UVEZ
meki uvez
MASA
0.30 kg
BARKOD
9781399735155
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IT`S NOT YOU. IT`S YOUR BIOLOGY. Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn`t because we are weak. It`s because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.

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