World of Guinness

World of Guinness is an insider`s guide to what is now the bestselling beer in the UK, written by a scion of the famous brewing family - the perfect gift book for Guinness lovers. How did a beer from Dublin become a globally renowned symbol of Ireland? With just L100 in his pocket, Arthur Guinness left behind his family`s small brewery in County Kildare to seek his fortunes in Dublin. Acquiring the ill-equipped St James` Gate brewery in 1759, he began to produce a porter beer that was to become world famous. Rory Guinness, scion of the famous brewing family, has written the insider`s guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery`s distinctive industrial architecture and the beer`s legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that continues to evolve. This is also the story of a remarkable resurgence, because Guinness is now the bestselling beer in the UK, while Guinness Zero is reaching new markets. It is the official beer of the English Premier League, and a long-term partner of rugby`s men`s and women`s Six Nations Championship. World of Guinness is an expanded and redesigned edition of Rory Guinness`s classic short introduction, illustrated with archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness`s witty advertisements.