Rory Sutherland

Alchemy

17,15 €
0.0

Rory Sutherland

Alchemy

17,15 €
0.0


GODINA IZDANJA
2021
JEZIK IZDANJA
Engleski
NAKLADNIK / PROIZVOĐAČ
FORMAT
126 x 198 mm
BROJ STRANICA
384 stranica
UVEZ
meki uvez
MASA
0.26 kg
BARKOD
9780753556528
Share:

Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Za ovaj proizvod ne postoje recenzije.

Ostavite recenziju:



Možda bi Vas moglo zanimati

Knjiga Alchemy autora Rory Sutherland izdana 2019 kao meki uvez dostupna u Knjižari Znanje.

Rory Sutherland

Alchemy

19,78 €

Knjiga Optimal autora Daniel Goleman izdana 2025 kao meki uvez dostupna u Knjižari Znanje.

Daniel Goleman

Optimal

14,49 €

Knjiga Champion Mindset autora Patrick Mouratoglou izdana 2025 kao meki uvez dostupna u Knjižari Znanje.

Patrick Mouratoglou

Champion Mindset

22,45 €

Knjiga Flex Your Feelings autora Emily Anhalt izdana 2025 kao meki uvez dostupna u Knjižari Znanje.

Emily Anhalt

Flex Your Feelings

22,45 €

Knjiga Mind Electric autora Pria Anand izdana 2025 kao meki uvez dostupna u Knjižari Znanje.

Pria Anand

Mind Electric

22,45 €